Tesla has introduced a new Model 3 variant designed exclusively for the UK business sector. The latest addition to Tesla's lineup features a Long Range battery pack and a single rear motor. This new offering comes as Tesla aims to accelerate the electrification of Europe's business-to-business fleet.
Comparing the New Variant to Current Model 3 Versions
Currently, Tesla has three Model 3 versions: Standard Range RWD, Long Range All-Wheel Drive, and Performance AWD. However, this new addition is tailored specifically to cater to the commercial market.
According to Electrek, Karen Bowen, senior key account manager at Tesla, revealed that the Model 3 Long Range Rear-Wheel Drive offers a segment-leading range of 394 miles (WLTP) and the highest charging convenience. The vehicle is priced at £46,990, which positions it £4,000 above the base Standard Range and £4,000 below the regular Long Range AWD.
Longest-Range Model 3 Yet, But Limited Availability
The new Model 3 variant has an impressive 394-mile WLTP range, making it Tesla's longest-range Model 3 yet. However, this model will only be accessible through Tesla's business-to-business division. Bowen stated that orders could be placed via B2B channels, with deliveries expected to begin in June. The new Model 3 variant will only be available in the UK.
Attractive Incentives for UK Businesses
This strategic move by Tesla is likely due to the strong incentives offered to businesses in the UK for purchasing electric vehicles. These incentives include a company car tax cap of 2% rather than the standard 20% to 37%, depending on the vehicle, as well as a 100% year-one deduction for the cost of the vehicle, among other benefits. These incentives have prompted many people to buy electric vehicles through businesses in the UK.
Rumors of a Longer-Range Model for China
While this Model 3 variant is currently exclusive to the UK, it is worth noting that Tesla has also been reported to be close to launching a longer-range model for the Chinese market. This new variant is rumored to have a range of approximately 404 miles, according to sources familiar with the matter. It remains to be seen if Tesla will introduce a similar model in other markets or expand its availability beyond the business fleet division.
Future Implications for Tesla's Market Strategy
Tesla's new Model 3 Long Range Rear-Wheel Drive is an exciting development for the UK business sector, offering an extended range and attractive pricing. It will be interesting to see if Tesla continues to target specific markets with tailored offerings or if this strategy will extend to other regions and market segments.
