There are a lot of white Teslas, says Captain Obvious. The free color of white mixed with record-high sales figures has produced a whiteout on many Tesla lots and several highways around North America. The stormtrooper paint job, also known as Pearl White Multi-Coat, will now cost you as the company has made Midnight Silver the free color option for the Model 3 and Model Y in North America.
The History of Tesla's Free Color Options
Tesla's history with color options tells a tale of evolution. Pearl White Multi-Coat has been the default color for the Model 3 since June 2019, taking the baton from Solid Black. The company's choice of free color heavily influences the vehicle's road presence, leading to waves of monochromatic Teslas. This new change to Midnight Silver promises to bring a touch of diversity to Tesla's presence on our streets.
In late 2021, a tweet from a Tesla owner to Elon Musk sparked a conversation around the abundance of white Teslas on the roads. The user suggested a change in the free color option, favoring silver over white. Musk must've taken this to heart, stating that he would discuss it with his team. Fast forward to today, and the team's decision is clear – Midnight Silver now reigns as the no-cost color choice.
Other Available Colors and Their Costs
Despite the change, customers can still opt for the Pearl White Multi-Coat, albeit for an additional fee. Other paid color options include Deep Blue Metallic for $1,000, Solid Black for $1,500, and Red Multi-Coat for a hefty $2,000. The color palette varies in different regions globally, adding to Tesla's distinctive and localized charm.
Model S and Model X Remain Unaffected
Importantly, this change in color options only applies to the Model 3 and Model Y. The Model S and Model X continue to offer Pearl White as the free color choice. Midnight Silver Metallic still comes as a $1,500 upgrade for these models.
A Colorful Future
This modification in Tesla's color offering is a fresh move that signifies the company's willingness to listen to its customers and adapt accordingly. However, there is no news on additional colors. We have seen Midnight Cherry Red and Quicksilver in other jurisdictions and Ultra Red offered for the Model S and Model X. While some may bemoan the additional cost of the previously free Pearl White Multi-Coat, others may rejoice in the change, adding a new hue to the Tesla family on the road.
