Tesla has officially released the much-anticipated new Model 3 in North America. This launch follows its successful debut in several global markets, including Europe, China, and parts of the Asia-Pacific region, in late 2023. Before you run out and buy one, you should know that this vehicle does not quality for any tax incentives in the U.S. Also, Tesla is not accepting referral codes, meaning no discounts or credits for the Model 3.
Upgraded Model 3 is now available in North America → https://t.co/z1zvMWV1aK pic.twitter.com/WtNU27SYOk
— Tesla (@Tesla) January 10, 2024
The new Model 3, also referred to as the Highland and the refreshed 3, appeared on the company’s website late Tuesday night. It is currently available in two variants: Rear-Wheel Drive (RWD) and Long Range (LR). Notably, the Performance model, which has been a popular choice in previous versions, is missing from the lineup, and the “old” version is no longer available for order.
Competitive Pricing Strategy
Despite several upgrades, Tesla has set competitive prices for the new Model 3 variants, not changing the price for the new edition. The RWD remains at $38,990 USD and the LR is $45,990 USD. For those keeping score, the price of the old Model 3 Performance was $50,990. The first deliveries of the Model 3 Highland are scheduled for this month.
The new Model 3 is available in five colors, including Stealth Gray and Ultra Red, adding a fresh aesthetic appeal to the range. Despite the excitement surrounding the new model, it is noteworthy that the front bumper camera, anticipated by many, has not been included yet. This feature was expected to align with the technology seen in Tesla's Cybertruck.
Upgraded Model 3 launching in North America today → https://t.co/HzgsxbAzsL
— Tesla North America (@tesla_na) January 10, 2024
Built for distance
Go up to 341 mi (EPA est) on a single charge with updated exterior styling optimized for max aerodynamics.
Improved ride comfort
More refined & relaxed ride quality, thanks to a… pic.twitter.com/4j3inxz5Ue
In terms of performance, the EPA-rated range for the RWD variant remains unchanged, while the LR variant sees a modest increase, going from 333 to 341 miles.
Anticipating the Performance Model
While the Performance variant is currently absent, there is growing anticipation for its eventual release. Rumors suggest that this model might debut in North America, boasting unique features that set it apart from its Long Range counterpart. This includes advanced motors, improved suspension, enhanced brakes, and a possible Ludicrous mode, making it a highly anticipated addition to the Tesla lineup.
We may find out more about the Performance Model 3 during Tesla’s Q4 and Full Year 2023 earnings call on January 24th.
