If you’ve ever taken someone for a spin in your Tesla with FSD engaged, you know that expression of bewilderment on your passenger’s face when the wheel magically moves on its own. In fact, Kimbal Musk recently gave a passenger their first FSD experience, and the ride was posted on YouTube. The company is aggressively taping into that exciting moment to show its Full Self-Driving capabilities to a larger audience.
The latest version of FSD, Version 12.3.1, has been getting rave reviews—so much so that Tesla is going all in. The company is offering a free month of FSD to every new Tesla owner and instructing staff to install, activate, and take customers on a short test ride during vehicle delivery. However, later this week, Tesla will also offer all eligible current Tesla owners a free month of FSD.
One-Month FSD Trial: A Glimpse into the Future
Elon Musk originally committed to a free month of FSD 10 months ago, but it came with a caveat. The CEO posted: Once FSD is super smooth (not just safe), we will roll out a free month trial for all cars in North America. Then extend to the rest of the world after we ensure it works well on local roads and regulators approve it in that country.
Clearly, the boss is happy with FSD version 12.3.1, as Musk announced that all eligible vehicles in the U.S. will receive a one-month free trial of FSD this week.
This trial enables drivers to experience the convenience and advanced technology of FSD, including navigating city streets and highways with minimal driver intervention. It may even include the new Autopark feature. The thought is that they will be hooked once Tesla owners experience the incredible program.
FSD Demonstrations: Improving Customer Understanding
In addition to the free trial, Tesla has initiated a new step in its delivery process, requiring Tesla employees to conduct FSD demonstrations for new customers. This directive, outlined in a 2 a.m. communication from Musk to employees, mandates that all Tesla vehicles in North America equipped with FSD version 12.3.1 provide customers with a demonstration drive before final delivery. This hands-on experience aims to showcase the capabilities and benefits of FSD, ensuring customers are fully informed about the product they're receiving.
Elon Musk sent out this email to Tesla $TSLA staff saying it's now required in North America to:
— Evan (@StockMKTNewz) March 25, 2024
"Install and activate FSD V12.3.1 and take customers on a short test ride before handing over the car" pic.twitter.com/XWRgyZMJ1O
The Importance of FSD Version 12.3.1
The emphasis on FSD version 12.3.1 demonstrations is not arbitrary. This specific version represents a significant advancement in Tesla's autonomous driving technology, promising a more intuitive and smoother driving experience. By replacing hundreds of thousands of lines of code with an end-to-end neural network, Tesla has made strides in making FSD's behavior more human-like, addressing previous concerns about the software's responsiveness.
Tesla's initiative to provide free trials and demonstrations of its FSD capability is a strategic move to familiarize a broader audience with autonomous driving technology. By allowing customers to experience FSD firsthand, Tesla is enhancing the appeal of its vehicles and paving the way for greater acceptance and enthusiasm for self-driving technology among the public.

