Tesla North America has launched a Military Purchase Program, to honour those who have served in the US military.
Military Purchase Program Benefits
The program offers US military members, including veterans, retirees, active-duty members, and their spouses, $1,000 USD off the purchase of a Model S, Model 3, Model X, or Model Y.
Of note, the program is specifically unavailable for the Cybertruck, or for used car purchases.
Eligibility
The eligibility process is conducted through ID.me, the standard means of verifying service member status in North America. The offer is available to member spouses, as well as retired members and veterans.
You’ll have to go to the Military Recognition page on Tesla’s US site to access the ID.me verification process, and it will allow you to complete your configuration and order after you do so.
No Canadian Equivalent
Sadly, it seems that even though ID.me offers a Canadian Military Identification program, members of the Canadian Armed Forces are not eligible for the discount at this time. In general, most companies offer similar discounts for CAF personnel, as they work alongside American personnel across the globe.
Some Tesla parts are also produced by third-party manufacturers in Canada, and this could be a definite bonus to help represent the Canadian market.

