Each year, around the Holiday season, Tesla puts up pop-up mall displays across the United States, Canada, and certain locations in Europe. It looks like Tesla is continuing this tradition once again this year, as David Zhai, Concept and Prototype Staff Manager at Tesla, has stated on LinkedIn that the Tesla Pop-Up Shops are returning.
Pop-Up Displays
Tesla intends to build small pop-up displays featuring Tesla vehicles, including the Cybertruck, at major malls throughout the United States. These displays are usually temporary and just for the holiday season. However, they’re placed in high-traffic areas, usually near the center of major malls - near food courts and rest areas.
They’re also usually staffed by members of the local Delivery/Service Center, who are around to answer questions and show off the features of the vehicles on display. After all, seeing a Cybertruck from a distance is one thing - sitting inside is entirely another.
Tesla popup at the American dream mall is nice has the cybertruck on display with sales advisors to answer questions, show the truck, demo drives, and there’s a computer to order cars / look at what’s available pic.twitter.com/oTWz61dDhf
— Joey (@JoeyV1117) November 26, 2024
Other Regions
David Zhai didn’t mention whether these would be coming to other regions - just the United States. It seems that while Tesla previously ran these displays globally, it may not be the case this year. We’ll keep an eye out and see if they start popping up in Canada, Europe, or China - let us know if you spot one there!
Drive-By Displays
When Cybertruck launched, Tesla also held drive-by displays throughout North America and Europe. They drove the Cybertruck into places like New York’s Times Square while towing a Model 3 or Model Y on a trailer behind it. These displays were really popular and attracted tons of attention.
We’re hoping to see more of these drive-by displays make a comeback sometime soon. Many owners have yet to see the new Model 3 or the Tesla Semi up close and personal.
