Just as the first Tesla Diner opens its doors in Hollywood, Elon Musk has confirmed that this is the beginning of a larger vision for the retro-futuristic Supercharger and Diner sites. If the first location is successful, Tesla plans to roll out the Diners globally to major destinations.
The second location for a Tesla Diner has already been confirmed. Tesla will be building its second diner at Starbase, Texas - home of SpaceX. That means that this isn’t a one-off project anymore, but instead something that could become a new side business for Tesla Energy - integrating food and entertainment options at major Supercharger sites in urban cores.
An Island of Good
The future vision of the diner concept is fairly clear. Tesla plans to create fun, inviting environments around some of its biggest Superchargers, removing some of the stigma around charging an EV.
If our retro-futuristic diner turns out well, which I think it will, @Tesla will establish these in major cities around the world, as well as at Supercharger sites on long distance routes.
— Elon Musk (@elonmusk) July 21, 2025
An island of good food, good vibes & entertainment, all while Supercharging! https://t.co/zmbv6GfqKf
The Tesla Diner in Hollywood is already drawing a steady flow of street traffic, including non-Tesla owners, who come to try the food and enjoy the entertainment. There’s a lot to like about what Tesla is doing. Tesla is using healthier ingredients, serving food on roller skates, and even including tips with each purchase, helping alleviate the ‘tip-everything’ culture in the U.S.
That’s not to mention Tesla’s impressive integration of the Tesla Diner with its own app and the vehicles. For example, not only can you order from within your vehicle and pay with your Tesla account, but if you choose a pickup order, the diner will know when you arrive and which Supercharger stall you’re in.
With an experience like that, the Diner is becoming a tourist destination, more than just a simple charging spot.
Starbase and Beyond
For the next expansion, Elon said ‘Ok’ to adding a location to Starbase, Texas. If you’re not familiar with Musk’s OK responses, you’ll know that’s his way of agreeing to something. However, it likely won’t just be Starbase. If the diner is successful, then Tesla will expand the diner concept globally, adding them to major cities.
This is the Tesla way of advertising. Instead of traditional advertising that yields a low return, Tesla invests its money in ways that improve the Tesla ownership experience, while also helping to spread the word. The same can be said about adding games or ambient light features to Tesla vehicles. Tesla spends time developing features that will get people talking about the company and its cars.
Ok
— Elon Musk (@elonmusk) July 21, 2025
Thousands of space enthusiasts travel to Cyber Beach and the surrounding areas of Starbase to witness SpaceX launches every year, making it an easy decision to capitalize on this opportunity.
With the Hollywood location now finally open, its success will be the determining factor for the pace at which Tesla builds additional Drive-In Diners. But with the next location already planned, it’s clear this is more than just a small side quest now - it’ll be about turning some Supercharger sites into a one-of-a-kind experience around the world, letting many experience Tesla for the first time.
