Tesla has expanded the color palette for its European-built Model Y, introducing an all-new Marine Blue paint option. This new color has appeared in the online configurator for select European countries, adding a rich, deep blue to the available choices.
The new Marine Blue option replaces the older Deep Blue Metallic and features a much darker tone. It’s priced at €1,300 (approximately $1,500 USD) and is available exclusively for the Model Y Premium (formerly the RWD LR and AWD LR) and Performance trims. The Model Y Standard is still only available in three colors, Pearl White, Diamond Black, and Stealth Grey.
This new option provides a new alternative for buyers, slotting in alongside the existing free Stealth Grey, and the equally priced Pearl While Multicoat and Diamond Black. It’s half the price of Quicksilver and Ultra Red, which are currently also offered on the Model Y for €2,600.
How Tesla’s Blue Colors Compare
Tesla’s longest-lasting blue has been Deep Blue Metallic, and has been one of their most popular paid colors. The new color is similar but slightly darker and more elegant.
Below, you can see all of Tesla’s current blue colors, which vary by model and region, with three of the four being available on the new Model Y. Frost Blue is only available on the Model S and Model X.
In the Asia-Pacific market, Tesla replaced Deep Blue Metallic with Glacier Blue, a much lighter color that’s more similar to Frost Blue. While Deep Blue Metallic is still available in North America, it may soon disappear in favor of one of the other colors below.
The Giga Berlin Paint Shop
The introduction of Marine Blue is another example of Tesla’s unique abilities at its Berlin paint shop. Tesla invested heavily in building an advanced paint shop during the building of Giga Berlin, and this has made a real difference in the paints that are trialed and produced there.
This is the latest in a series of paints initially introduced at Giga Berlin, joining the highly praised Quicksilver (which is now available globally) and Midnight Cherry Red, which is currently on hold.
Tesla's Chief Designer, Franz von Holzhausen, previously noted that color development is a challenging and lengthy process, and numerous factors need to be taken into account.
Will It Go Global?
If Marine Blue proves to be just as popular as the now-ubiquitous Quicksilver, it may eventually make its way into becoming a global color as well. However, don’t expect it to appear on the Model Y Standard, as Tesla appears to be using colors as a selling point for buyers to upgrade to their Premium models.
Tesla has been upgrading its paint shops as needed to make newer colors available in other regions, but it still tends to introduce new metallic colors in Europe first, likely due to Berlin’s advanced capabilities.
