Tesla has expanded its Everyday Heroes discount program, extending a special offer to healthcare workers in the United States and Canada as a gesture of appreciation for their contributions.
Effectively immediately, medical providers and nurses are now eligible to receive a discount on the purchase of a new Tesla vehicle.
A Thank You to the Front Lines
This expansion recognizes the tireless efforts of healthcare professionals. Eligible individuals can receive:
$500 USD off in the United States
$1000 CAD off in Canada
This discount applies to Tesla’s whole range of vehicles, including Model S, 3, X, Y, and the Cybertruck.
The offer adds healthcare workers to the existing list of eligible Everyday Heroes, which in the US includes military members and veterans, first responders, students, and teachers. In Canada, the program includes first responders, students, and teachers, alongside the newly added medical providers and nurses.
Tesla recently lowered their discount for ‘Every Day Heros’ from $1,000 to $500, which makes sense now that it’s expanding the program to include more professions.
How to Claim the Discount
To receive the discount, eligible healthcare workers must verify their employment status through ID.me, a secure identity verification platform. This verification needs to be completed before placing the vehicle order. Once verified, the $500 / $1000 adjustment will be applied directly during the ordering process on Tesla’s website, similar to the way referral codes or loyalty benefits currently work.
This discount can be combined with the existing loyalty benefit for current or previous owners, or combined with the recently updated referral code benefits for new owners.
This expansion makes owning a Tesla more accessible for many healthcare professionals and serves as a welcome acknowledgment of their essential role in our communities.

