Tesla Launches Dog Mode Collection With Plushie, Toys and Apparel

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Tesla has introduced nine products to its online shop inspired by its Dog Mode feature. The lineup includes two dog accessories, four children’s products, a plush toy, and two vehicle pet liners.

While Tesla has renamed its iconic feature from Dog Mode to Pet Mode, many of these products still use the widely known Dog Mode name.

Pet Mode added support for cat and hedgehog avatars, as well as the ability to display your pet’s name on the vehicle’s display.

Here are the new Pet Mode-related products.

Dog Mode Bandana

This dog bandana is $15 and reversible, with a gray Tesla logo pattern on one side and a black version on the other. It measures 26.5 inches long and is made from cotton.

Dog Mode Chew Toy

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Priced at $20, this rubber chew toy has a hollow center that can hold treats or peanut butter. Tesla lists its material as non-toxic rubber and says it is designed for easy cleaning.

Cyberhog Onesie

The Cyberhog Onesie costs $20 and brings the collection’s hedgehog character to infant apparel. Its inclusion connects the merchandise with the hedgehog option added to Pet Mode in 2026.

Kids Cyberhog Tee

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The Kids Cyberhog Tee is priced at $30. It gives older children a separate apparel option featuring the Cyberhog character and the Just Kidding easter egg when you try to tip a robotaxi.

Kids Optimus Dog Mode Tee

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Tesla’s $30 Optimus Dog Mode Tee depicts Optimus hugging the Pet Mode dog. The cotton shirt is offered in white and blue with sizes ranging from 2T through 12.

Kids Dog Mode Tee

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The Kids Dog Mode Tee also costs $30. It provides another children’s shirt built around the dog character associated with the original in-car climate feature.

Tesla Dog Mode Plushie

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This one will likely be a fan-favorite. Tesla is turning the Dog Mode dog into a $35 plushie. Interestingly, Tesla says the product is not offered for sale in Pennsylvania, Massachusetts, or Ohio.

Cybertruck Pet Liner

These pet liners were actually already part of Tesla’s shop, but they fit the Dog Mode collection, so Tesla decided to highlight them as well. The Cybertruck Pet Liner costs $145 and fits the vehicle’s second row. Its three-piece layout includes a water-resistant hammock-style liner and two door protectors made to guard against dirt, hair, paws, and moisture.

Model S, Model 3 and Model Y Pet Liner

The second $145 liner uses the same three-piece format for Model S, Model 3 and Model Y. It fits every Model S and Model 3, along with Model Y vehicles other than the six-seat Model Y L.

We personally love the Dog Mode figure, and in the past the plastic Dog Mode figure has been extremely popular, so we expect the plushie to follow suit.

Late last week, Tesla also put several of their products on sale.